Project Background

Overview

My Role

UX Designer / UX Researcher

Core Team

2 UX Designers, 1 UX Researcher, 1 Front-end Prototyper

Project Duration

2022.09 - 2022.12

Project Context

Under the theme of sustainable interaction design for the CHI2023 competition, the project aimed to reduce food waste and support communities by connecting food suppliers with local charitable organizations.

Background

In the United States, 30-40% of food produced goes to waste, yet over 34 million people, including 9 million children, face food insecurity. Despite this overproduction, homeless individuals—now numbering over 554,830—struggle to access surplus food (Hunger in America n.d.).

Challenge

Food pantries are essential for food donations, but they struggle to meet today's high demand.

  • Time lag between donation and acquisition prevents timely access to food.
  • Food pantries require significant space and manpower to store and distribute.
  • Many low-income individuals, especially those with disabilities, struggle to reach food pantries.
  • Lack of communication between volunteers, donors, and recipients reduces distribution efficiency.

Impact

Enhancing Food Access and Reducing Waste Through Community Collaboration

FoodDo empowers small businesses to minimize food waste while supporting food-insecure individuals by facilitating seamless coordination between volunteers, food donors, and organizations. This ultimately increases the availability of food for those in need, creating a positive impact within the community.

Design Overview

Design Solution

Online platform for information collection and dissemination

    FoodDo is a two-sided platform that connects food donors, business owners, and volunteers to address local food shortages. The app enables efficient task coordination, allowing owners to accept donation requests and post delivery details, while volunteers can accept tasks, supported by real-time navigation and communication tools.

    Key Features

    Task Post & Confirm

    Donation and delivery task can be posted and viewed in two versions of the platform seamlessly.

    Navigation

    Embeded navigation function enables get real-time traffic updates without switch bwteen APP

    Communication

    Real-time chat box across platform to protect volunteer's personal information

    Research

    Interview

    Interviews revealed potential user needs, we further documented and drafted into personas to guide design decisions.

    Personas

    Insights

    • Lack of efficient information sharing platform.
    • Lack of real-time sharing and visibility on food collecting process.
    • Lack of organized schedule portal and task reminder.

    Ideate

    Brainstorming

    During the FoodDo app development process, we analyzed the market and competitors and conducted user interviews to gain insights. This led to brainstorming multiple solutions to address the current challenges. After evaluating their feasibility, we identified the app's target audience and core features.

    Storyboard

    I started from the function and target user and try to understand potential scenarios and additional features that are important to this platform by creating storyboard.

    Wireframe

    Volunteer platform and buiness owner platform both start from registration screen. Due to the different function needs, volunteer platform shows calender, navigation function while the buisness owner platform shows task function.

    Usability Test

    I conducted 5 usability tests with different participants, they provided insightful feedback on design, feature and user flow perspectives. I further synthesized the feedback into 4 key takeaways.

    • Using clear and consistent font hierarchy across all screens, unifying color usage for different UI elements like text, button, and etc.
    • Using more graphic instead of word description to make the information more legible.
    • Information logging feature should more aligned with real world user needs; task feature should give users the visiblity of different options; Calendar should show the tasks more intuitive and stress date and time; navigation feature could be more powerful, like a real map; need to think about communication problem within the platform.
    • Between registration screen and task management screen need to add a home page for parent level management and navigation.

    Design & Reflection

    Final Prototype

    👀 Check the clickable prototype here!
    Version 1: Volunteer Login
    Version 2: Buisness owner Login

    Key Features

    Registration & Verification

    Two versions of registration path for different target users; verification system including phone number, real name, and related personal documentation are included in registration process.

    Volunteer Task Confirmation

    Task screen provides various task options for volunteers to choose the most suitable one. Home page calendar and task reminder help users in monitoring ongoing tasks.

    Buisness Owner Task Confirmation & Posting

    Task screen provides various task options for donors to choose based on their donation preference; Associated delivery information posting function allows users to customize delivery information.

    Communication

    Embedded chat box allows better cross-platform real-time communication between different users and prevents leakage of personal information.

    Navigation

    Embedded navigation system provides delivery-related information and completion check; it reduces the hassle of APP switching.

    Visual System

    Reflection

    What could be done in the future?

    A version for welfare organizations should be made available to help with the donation process and the organization of donations.

    Explore more details about food delivery protocols, refine the registration process.

    Provide more comprehensive task management features, such as post editing.

    Design Reflection

    The overall idea of FoodDo App was trying to boost the local community. We wanted to provide a design solution to current problems, however, we cannot explore more on real-world obstacles such as regulation on food donation and how the donating system works in social welfare and food pantry. Besides, current design solution was created based on an ideal situation that people want to join the platform and make contribution regularly, but we don't know how it will work if the App could get lauched, we may need to spend more time on market research in order to make the design rational.